At the same time, Michael opens this message in Gmail, sees the fallback image, and doesn’t read it at all, while Kimberley receives your email poorly structured in Outlook without a video and unsubscribes from all of your email communication. For example, Jane opens your welcome email in Apple Mail, watches the short video about using your app, and quickly becomes a happy and engaged user. ![]() This means that your well-crafted email template can look different for your recipients. Unfortunately, there is no agreement between the email clients on rendering HTML/CSS and visual elements in emails. ![]() When you have relied on the robust infrastructure, learned everything about deliverability, built your email template with responsiveness and accessibility in mind, prepared nice lightweight visuals, proofread your email copy, and composed an appealing subject line, what else can go wrong? ![]() ![]() With so many aspects you should take care of when preparing an email sequence to go live, you need to make sure that each of them works as designed.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |